Ye Rishta Kya Kahlata Hai 5th November 09 video, Yeh Rishta Kya Hai Kehlata is an Indian television series, broadcast on STAR Plus. The series premiered on 12th January 2009, and is distributed every Monday - Friday at 9:30 IST. The story is based on the concept of arranged marriages in Indian culture, which portrays how the two unknown people are bound to a life on the knot of marriage of his parents.